Client. Producer of frozen fish products.

Task. Develop and introduce new product to the Russian market. Develop brand planform, naming, visual identity, packaging design, products key visuals, presentations for retailers and communication strategy.

Solution. We liked name FROSTO, that was developed by client himself. It married well with our brand platform, combined quality of frozen products with their easy of cooking (“prosto” in Russian means simple). Bureau separated all products in 3 lines: ASIA, EUROPE, ATLANTIC. We have invited a chef to help develop tastes and product, created new sauces and changed way of cooking. Organized photosession with food stylist, created key visuals for packaging and marketing materials.

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